凤凰,一座文化底蕴深厚、民族风情独特的国家历史文化名城。刘凤就是这座小城中一名普通的烟草公司客户经理。自2008年担任客户经理以来,针对辖区品牌结构单一的现状,刘凤紧紧抓住打造“世界品牌大凤凰”的契机,将卷烟品牌文化与古城情调及民族特色相结合,踏实做好品牌培育,实现品牌、企业、零售户及员工协同营销共发展。 Phoenix, a profound cultural heritage, a unique ethnic customs of the historical and cultural city. Liu Feng is an ordinary tobacco company account manager in this small town. Since assuming the role of Account Manager in 2008, Liu Feng has firmly grasped the opportunity to create a “Great Phoenix brand” by integrating the brand culture of the cigarette with the sentiment and national characteristics of the ancient city, Brand cultivation, to achieve brand, business, retail and staff co-marketing a total development.