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1997年,美国四大空调品牌之一的麦克维尔意欲登陆中国市场,于是就有了以下这个新品牌全面导入的广告创意。创意背景麦克维尔,美国四大品牌空调之一,世界著名空调品牌,是空调制冷及空气净化行业中品种最齐全的品牌。麦克维尔宅调被悉尼歌剧院、巴黎戴高乐机场、北京京广中心、亚特兰大体育馆,上海东芝大厦、克莱斯勒科技中心等遍布世界的著名建筑物采用,正可谓麦克维尔空调,环球同此凉热。——环球同此凉热,气势磅礴;——环球同此凉热,一代世界名人的名句;
In 1997, McQuay, one of the four major air conditioning brands in the United States, wanted to land in the Chinese market, so the following new creative idea was introduced. Creative background McQuay, the United States one of the four major brand air conditioners, the world famous brand of air conditioning, air conditioning, refrigeration and air purification industry is the most complete variety of brands. McQuay House was adopted by Sydney Opera House, Paris Charles de Gaulle Airport, Beijing Beijing-Guangzhou Center, Atlanta Stadium, Shanghai Toshiba Building, Chrysler Technology Center and other famous buildings around the world adopted, is indeed McQuay Air Conditioning, the world is cool. - Universal with this cool, magnificent; - Universal with this hot and cold, a generation of world famous celebrity;