凡是关注一点新闻的人,恐怕都会发现这种现象,即我们旨在正面作用于社会的一些典型报道却会南辕北辙地产生负效应。这些负效应不但经常、大量地发生,其后果也常常是很严重的。有的是作用于受众心理;有的危害实际工作;有的后果可能立刻显现出来,有的可能潜伏一个时期;有的可能象一阵风刮过之后无大伤害,有的可能扎下根去贻害多年。因此,新闻报道,尤其是新闻中典型报道的负效应问题实在是值得新闻界认 Those who are concerned about a bit of news may find the phenomenon that some of the typical reports that we aim to play a positive role in society will have a negative effect in the opposite direction. These negative effects not only often occur in large quantities, the consequences are often very serious. Some act on the psychology of the audience; others endanger the actual work; some may immediately show up, some may lurk for a period of time; others may not hurt as long as the gust of wind blows, and others may take root for years. Therefore, the negative effects of the typical coverage of news reports, especially news, are really worth the press