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当我们迈入２１世纪，面对一个崭新的信息时代，网络化与全球经济一体 化成为一种不可避免的世界趋势。而随着改革开放的不断深化，中国这个世界最大的发 展中国家也正以其前所未有的速度向前迈进。伴随着新世纪铿然敲响的钟声，我国加入ＷＴＯ的脚步 声及外资保险公司抢滩申城的萧萧马嘶在不断的回响。保险人已经站在了市场竞争的风口浪尖上了。如何迅速 占领保险市场，如何赢得更多、更远的客户？答案只有一个：充分运用电子商务！电子商务是一个发展潜力巨大的市场，前景极好。它那双向信息沟通、交易手段灵活的特点，将给社会带来巨大的经济效益。它促进了整个社会生产力的提高，加速了整个社会的商品流通，有助于降低企业成本，提高企业的竞争力。同时，电子商务给消费者 提供了更多的选择、更多的便利。它是商务领域的一场信息革命，对人类的思维方式、工作方式、生活方式都将产生 深远的影响。 二十一世纪的市场是电子商务市场，那么二十一世纪最大的保险客户群必定是网民。对于 未来网络保险营销的观念有三大特征：速度、信用和服务。
When we enter the 21st century and face a new era of information, the integration of Internet with the global economy has become an unavoidable trend in the world. With the continuous deepening of reform and opening up, China, the largest developing country in the world, is also moving forward at an unprecedented speed. With the clanging bells of the new century, the footsteps of China’s accession to the WTO and the cries of foreign-invested insurance companies that storming the city of Shanghai have been constantly echoing. The insurer has stood on the cusp of market competition. How to quickly occupy the insurance market, how to win more and further customers? Only one answer: make full use of e-commerce! E-commerce is a market with great potential for development with a bright future. Its two-way information communication and flexible trading means will bring enormous economic benefits to the society. It has promoted the improvement of productivity in society as a whole, accelerated the circulation of commodities in society as a whole, helped reduce the cost of enterprises and enhanced the competitiveness of enterprises. At the same time, e-commerce offers consumers more choice and more convenience. It is an information revolution in business and will have a profound impact on human way of thinking, working methods and way of life. The 21st century market is an e-commerce market, so the largest customer base in the 21st century must be an Internet user. There are three characteristics of the concept of cyber-insurance marketing in the future: speed, credit, and service.