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初识梁桂泉先生(Barry Leung),是在不久前复旦校园一次广告活动的讲座上,面对参加讲座的一张张年轻而稚气的脸,Barry很有耐心地解答学子们的问题。在他看来,问题是没有幼稚的,因为它发自内心,并且不加修饰,重要的在于分享。那个时候我的印象是梁先生风度儒雅,谈吐不凡。在复旦,Barry Leung谈的是如何在中国打造领先品牌。从1994年开始进入大陆市场,到1997年争取到上海通用这个客户,到今天可谓是经历了多姿多彩的洞察与体验。因此,我感受到Barry的情怀,不仅因为广告,而且因为中国。
First met Mr. Barry Leung Barry Leung, a young and childish face who attended the lecture at Fudan University campus not long ago, and Barry patiently answered the students’ questions. In his opinion, the problem is not childish, because it comes from the heart, and without modification, the important thing is to share. At that time, my impression was that Mr. Liang was graceful and elegant in conversation. In Fudan, Barry Leung talks about building a leading brand in China. From 1994 to enter the mainland market, to win the Shanghai GM 1997, this customer can be described as today has undergone a colorful insight and experience. Therefore, I feel the feelings of Barry, not only because of advertising, but also because of China.