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Wieden&Kennedy 简称 WK,相信只要是广告人都应该不会对这个名字感到陌生。可能因为《中国广告》知道我和 WK 的一些关系,因此当 Dan Wieden这次来到中国,就安排了这次谈话,再次地谢谢。我跟 WK 是很有缘分的,因为他们一直以来解决问题的方法和创意风格都是我非常喜欢的,认识 John Jay 有几年了,(John Jay 是东京 WK 的创意总监,同时也是波特兰总部的合伙人),和东京 WK 的董事总经理 Arto(从前 BBDO 的好同事)、WK 阿姆斯特丹的董事总经理 David Miller、创意总监 John Butler也有一些交往,对 WK 的作品风格、公司文化有着基本的认知,所以在这次谈话之前,有个很好的热身。
Wieden & Kennedy referred to WK, I believe that as long as the advertisers should not be unfamiliar with the name. Maybe because “China Advertising” knew about some of my relations with WK, so once Dan Wieden arrived in China, I arranged this talk, thanks again. I have a lot of fate with WK, because they have always been the way to solve the problem and creative style I really like John John know a few years, (John Jay is Creative Director of Tokyo WK, but also Portland Headquartered partner) and Arto (previously a good colleague at BBDO) at WK in Tokyo, David Miller, managing director at WK Amsterdam, and John Butler, creative director. There is also a lot of interaction with WK’s work style and company culture Cognitive, so before this talk, there is a good warm-up.