“五粮液”诉“七粮液”商标侵权案[1],因为涉及知名白酒品牌“五粮液”而备受各界关注。原告“五粮液”公司发现被告大量生产、销售以“七粮液”为酒名的白酒,原告认为被告将“七粮液”作为商品名称且将“中原七粮液”作为商标在同种类商品上突出使用,误导消费者,严重侵害了“五粮液”注册商标专用权,同时破坏了公平竞争的市场经济秩序,给原告造成巨大损失。而被告则认为,“七粮液”是商品名称,不是商标的使用;另 “Wuliangye ” v. “七粮液 ” trademark infringement [1], because of the well-known liquor brand “Wuliangye ” and much attention from all walks of life. Plaintiff “Wuliangye ” company found that the defendant mass production and sales to “七粮液 ” as the liquor name of the liquor, the plaintiff that the defendant will be “七粮液” as the product name and the “Zhongyuan 七粮液 ”As a trademark of the same kinds of commodities, it is used prominently to mislead consumers and seriously infringes the exclusive right to use“ Wuliangye ”registered trademark, meanwhile undermines the fair market economy order and causes huge losses to the plaintiff. The defendant believes that, “七粮液 ” is the product name, not the use of trademarks; the other