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传统图书出版社出版及发行相关图书给对应零售商,实现盈利目的。随着时代的发展,纸质正版图书的销售价格因各种内外因素不断上涨,让部分读者在图书消费方面力不从心,望而却步。而网络小说、电子图书、移动阅读设备等的出现,更使得传统的纸质图书销售情况较不乐观,加之,多元文化及新兴媒体的影响,越来越多的新生代读者倾向于碎片化阅读及网络小说阅读,使得纸质图书以及传统文学的市场份额不断缩小。大数据时代所体现出来的预测特性,让传统图书出版业可以利用大数据,来提前了解市场需求,从而有的放矢地出版相关图书,保障图书的销售量。本文从大数据时代图书消费市场的现状出发,对大数据指导传统图书出版社发行书籍提出了相应的措施,以期研究结果能为传统图书出版社提供一定的指导性建议。
The traditional book publishing house publishes and issues related books to corresponding retailers for profit purposes. With the development of the times, the sales price of genuine paper books has risen due to various internal and external factors, leaving some readers unable to consume in the books. The advent of online fiction, e-books and mobile reading devices has made the sales of traditional paper-based books less optimistic. In addition, with the influence of multiple cultures and emerging media, more and more new-generation readers tend to read fragmentedly And online novel reading, making the market share of paper books and traditional literature continue to shrink. The forecasting characteristics embodied in the era of big data enable the traditional book publishing industry to make use of big data to understand the market demand in advance so as to publish relevant books in a targeted manner and ensure the sales volume of books. Based on the current situation of the book consumer market in the era of big data, this paper puts forward corresponding measures to guide the publication of books by big data in the traditional book publishing house, in the hope of providing some guidance for the traditional book publishers.