当今,随着互联网的高速发展,特别是网络论坛、微博、微信等新媒体的兴起,信息传播的速度和广度得到了极大的提高,社会进入“人人都是新闻发言人”的全媒体时代。面对反应迅速、多元开放的新媒体环境,如何牢牢掌握舆论主动权已成为政府应急管理工作面临的一项重要课题。近年来,汕头市紧紧围绕“责任、服务、共享、创新”理念,不断解放思想,开拓进取,在加强应急管理、处置突发事件的过程中高度重视舆论引导,特别 Nowadays, with the rapid development of the Internet, especially the rise of new media such as online forums, Weibo and WeChat, the speed and breadth of information dissemination have been greatly enhanced. The society has entered a “spokesman for everyone” All-media era. In the face of a rapidly responding and pluralistic new media environment, how to firmly grasp the public opinion initiative has become an important issue faced by the government in emergency management. In recent years, Shantou closely followed the concept of “responsibility, service, sharing and innovation”, kept emancipating the mind and forging ahead in a pioneering spirit. In the process of strengthening emergency management and handling emergencies, it attaches great importance to public opinion guidance. In particular,