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无数国内外企业的发展经验表明,涉外企业若想实现国际化经营,参与国际营销,全面开拓国际市场,就必须根据企业自身的特点,制定并采取科学的信息运用策略.1.产品研究中导向信息的运用.企业要充分运用国际市场上的同类产品的质量、款式、价格、技术水平等方面的导向信息,并对其进行比较研究,找出其中的不足和长处,确定企业技术研究导向,供企业开发新产品借鉴.2.产品开发中国际标准信息的运用.采用国际标准开发新产品,是产品进军国际市场的技术条件.面对“复关”和“欧洲共同体统一市场”的挑战,企业面临的将是更为激烈的市场竞争.如果企业的技术标准、管理程序、质量体系同国际市场不能接轨,那么,就势必会导致企业难于与国外的同行业进行平等地竟争.因此,企业在新产品的开发过程中,要全面搜集、研究有关的国际标准信息,主动贯彻GBT19000—ISO 9000系列国际标准,严格按照国际标准生产,促使质量、标准管理活动规范化、国际化,以提高产品在国际市场上的竞争力.例如,上海汽轮机厂,运用国际标准信息,按照国际标准生产产品,从而获得了我国第一张质量体系认证证书,其产品打入国际市场后,赢得了国际上著名的瑞士ABB公司、美国GE公司和威斯汀豪斯公司的信任和好评.
Countless domestic and foreign companies’ development experience shows that if foreign-related companies want to achieve internationalized operations, participate in international marketing, and fully explore the international market, they must formulate and adopt scientific information application strategies according to their own characteristics.1. The use of information. Enterprises should make full use of the guidance information on the quality, style, price, and technical level of similar products on the international market, and conduct comparative research on them to find out the deficiencies and strengths and determine the orientation of enterprise technology research. For enterprises to develop new products for reference. 2. The use of international standard information in product development. Adopting international standards to develop new products is the technical condition for products to enter the international market. Faced with the challenges of “revalence” and “unified market of the European Community”, Enterprises will face more fierce market competition. If the company’s technical standards, management procedures, and quality systems are out of line with the international market, then it will inevitably lead to difficulties for enterprises to compete equally with foreign counterparts. Therefore, In the process of developing new products, enterprises must comprehensively collect and study relevant international standard information and actively implement GBT1900. 0—ISO 9000 series of international standards, produced strictly in accordance with international standards, promote the standardization and internationalization of quality and standard management activities to improve the competitiveness of products in the international market. For example, Shanghai Turbine Factory, the use of international standard information, in accordance with international standards Production of products, which received China’s first quality system certification, and its products into the international market, won the internationally renowned Swiss ABB company, the United States GE companies and Westinghouse company’s trust and praise.