数字媒体时代的电视媒介呈现了新的特点,对动漫产业的发展产生了深刻的影响。动漫产业的发展要依托电视媒介,结合电视媒介的新特点,互动为先,设立开放式动漫产业互动平台,建立全新的动漫产业发展模式,开启数字虚拟生活新方式。 The television media in the digital media era showed new characteristics and had a profound impact on the development of the animation industry. The development of the animation industry should rely on the television media, combined with the new characteristics of the television media and interaction as the first step, set up an interactive interactive platform for the animation industry, establish a brand new animation industry development model and open new digital virtual lifestyles.