本期选择“药品广告监管体制”这一话题加以研讨。在现代信息社会中,广告作为信息发布的一种重要载体,发挥着日渐重要的作用。但是由于企业和消费者之间的信息不对称,药品广告的发布者往往会本能地报喜不报忧,利用专业人士的形象,来引导消费者购买。在中国,对药品广 Current issue “drug advertising regulatory system ” this topic to be discussed. In modern information society, advertisement plays an increasingly important role as an important carrier of information release. However, because of the asymmetric information between enterprises and consumers, publishers of drug advertisements tend to report instinctively to the contrary, using the image of professionals to guide consumers to buy. In China, the wide range of drugs