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2010年,网络词语“神马”在不到半年时间内被各种媒体广泛使用,甚至进入到社会公共语言体系。本文对“神马”一词的产生和流行进行分析,发现这个词语能够进入大众语言体系很大程度上得益于个人的创造力和推广力,这一点与索绪尔总结的个人对于语言符号的改变不起作用的观点不完全相符。
In 2010, the online phrase “神马 ” was widely used by various media in less than half a year and even entered the social public language system. This article analyzes the emergence and prevalence of the term “Shenma” and finds that it is possible for the word to enter the mass language system to a large extent due to the creativity and promotion power of individuals. This is the same conclusion as Saussure’s conclusion The notion that linguistic signs do not work does not exactly match.