网络时代里,企业营销的方式发生了较大的变化,除了传统的营销方式外,新媒体营销越来越受重视。微博是当今热门的新媒体之一,企业已经意识到微博营销的巨大经济价值,纷纷进驻。本文以此为出发点,探讨微博营销对企业发展的意义,以及存在的问题和解决对策。 In the Internet age, there has been a great change in the way of corporate marketing. In addition to the traditional marketing methods, new media marketing is gaining more and more attention. Microblogging is one of the hot new media today, and enterprises have realized that the huge economic value of microblogging marketing, have stationed. Based on this, this article explores the significance of Weibo marketing to enterprise development, as well as the existing problems and countermeasures.