互联网技术的支撑,从渠道到内容改变了大部分人的作息习惯和生活方式,顺理成章地占据了人们大部分的时间和精力。面对信息随时随身刷新的大数据时代,在唱衰论调中彷徨的电视媒体更显艰难。电视媒体身陷困境的根本原因是没有形成有效用户。电视媒体只有受众,并没有用户,即便是受众也在加速流失。受众的快速流失导致电视媒体二次销售的商业模式失效、广告主流失与人才出 Internet technology, from the channel to the content has changed most people’s habits and lifestyles, took the man most of the time and energy. In the era of big data, where information is always refreshing, it is even harder for the television media to imitate the bad news. The fundamental reason why the television media is in trouble is that no effective users have been formed. The television media is only an audience and has no users, even the audience is accelerating loss. The rapid loss of audience led to the failure of the secondary sales of television media business model, the loss of advertisers and talent out