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访问600名消费者覆盖4个不同层次和地区的代表性城市全球性战略咨询公司L.E.K.咨询日前公布的一项针对中国消费者的抽样调研显示:正如预期,在经济危机的冲击下,中国消费者信心低落,在今年2月时已跌至与1997年亚洲金融危机和2003年非典时期相同的低点。此次调研由L.E.K.咨询公司和CTR(系一家中国领先的专业市场研究公司)市场研究联合进行,共访问了超过600名消费者,覆盖了4个不同层次和地区的代表性城市——北京、南京、郑州和中山,调研内容涵盖了多种消费产品。研究显示,当前这场经济危机对消费者的收入产生了实质性的负面影响,超过三分之一的受访消费者表示家庭收入有所下降。在4个不同层次的受访城市中,对出口经济高度依赖的广东省中山市受到的影响最为严重。
Visit 600 consumers covering 4 different levels and regions of the representative city Global strategic consulting firm LEK Consulting recently released a sample of Chinese consumers survey shows: As expected, under the impact of the economic crisis, the Chinese consumer confidence At the beginning of February this year, it plummeted to the same low point as the Asian financial crisis of 1997 and the SARS of 2003. The survey, conducted by a consortium of market research firms LEK Consulting and CTR, a leading professional market research firm in China, interviewed over 600 consumers covering four representative cities of different levels and regions - Beijing, Nanjing, Zhengzhou and Zhongshan, research covers a wide range of consumer products. Research shows that the current economic crisis has had a material negative impact on consumer revenue, with more than one-third of respondents saying household income has declined. Among the four cities surveyed at different levels, Zhongshan City, Guangdong Province, which is heavily dependent on export economy, has the worst impact.