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很多人在进行色彩设计时,往往会对着一堆色彩发愁,到底该用哪种颜色来设计作品?尤其是长期进行设计工作的设计师,在自己的作品中总会希望标新立异,能够成就不同寻常的作品。所以,在色彩运用上,经常会纠结到底是使用传统色彩还是打破传统色彩来进行设计?不管是传统色彩的观念,还是打破传统色彩的观念,都是与色彩传达、色彩营销有关的话题。无论是创作作品,还是进行专门的色彩设计,主要目的都是将“创作的意图”传达出去,而创作意图,归根结底就是一种不能用语言替代的情绪或文化内涵。而这种文化或情绪,需要用合适的色彩来传递。
Many people in the color design, often in a pile of color to worry about, in the end what kind of color to design the work? Especially long-term design work in the designer, always hope in his works unconventional, can achieve different Ordinary works. Therefore, in the use of color, often tangle in the end is the use of traditional colors or to break the traditional colors to design? Whether the traditional concept of color, or to break the traditional concept of color, and color communication, color marketing related topics. Either creative work or specialized color design, the main purpose is to convey “the intention of creation”, and the intention of creation is, in the final analysis, an emotion or cultural connotation that can not be replaced by language. And this culture or mood, need to use the right color to pass.