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高校教材新领域选题开发工作是各个涉及高校教材出版的出版社在突破发展瓶颈时需要面临的问题。本文结合作者这些年的工作,针对新领域选题开发时,出版社缺乏相关领域教材开发经验的作者资源和编辑力量的情况下,就开发选题时需要做的几项重点工作:领域选择,选题布局,运作模式,选题落实,进行了认真的分析和阐述。希望通过本文的分析、介绍,能帮助业内同仁理清高校教材新领域选题开发的重点工作,从而顺利完成新领域的教材开发,并在竞争日益激烈的高校教材市场中获得好的回报。
The development of topics in the new field of teaching materials for colleges and universities is a question that all publishers involved in publishing university textbooks need to face when they break the bottleneck of development. This article combines these years of work, in the light of the development of new topics in the field, the publishing house lack of relevant resources in the field of textbook development experience and editorial strength of the case, to develop topics need to do a few key tasks: the field of choice, Topic layout, mode of operation, topics selected, conducted a careful analysis and elaboration. I hope through this analysis, introduction, can help industry colleagues sort out the key issues of the development of new topics in the field of university textbooks, so as to successfully complete the development of teaching materials in new areas and get good returns in the increasingly competitive market of college textbooks.