广播电视作为新闻传播的重要方式,目前仍然占领着市场的主要部分。但随着市场经济体制的改革,全媒体时代已经融入了人们的生活中。面对愈发激烈的市场竞争,县级广播电视媒体必须要进行合理的转型,进一步提升新闻媒体的质量和竞争力。本文主要就在全媒体时代下县级广播电视媒体产业面临的现状,县级广播电视媒体发展思路及对策,以及对未来发展前景的展望。 Radio and television as an important means of news distribution, is still occupied the main part of the market. However, with the reform of the market economy, the all-media age has integrated into people’s lives. Faced with increasingly fierce market competition, the county-level radio and television media must make a reasonable transition so as to further enhance the quality and competitiveness of the news media. This article mainly in the all-media era under the county radio and television media industry is facing the status quo, county-level radio and television media development ideas and countermeasures, and prospects for the future development prospects.