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微信是新崛起的一种移动信息平台,其具有相对强的互动性以及信息传播速率快、范围广、接受度高等优势,已经发展成为了品牌传播中全新的一种途径。本文分析了微信在品牌传播中的应用价值,并探讨了提升微信在品牌传播中作用的一些方法。
WeChat is a newly emerging mobile information platform that has relatively strong interactivity and advantages of fast information dissemination speed, wide range and high acceptability. It has become a brand new way of brand communication. This article analyzes the application value of WeChat in brand communication and discusses some ways to promote the role of WeChat in brand communication.