如何在社会舆论多样化的时代背景下吸引更多的青年读者?这是党报等主流媒体面临的新课题。人民日报社推出的一项活动在这方面作了有益尝试。2009年11月23日,以“传递责任、贴近未来”为主题的“人民日报校园行”系列活动在北京大学启动,人民日报社领导率领名记者、名编辑、名评论员与青年学生进行面对面交流。此后,这项活动又陆续走进清华大学、 How to attract more young readers under the background of diversified social public opinion? This is a new topic for the mainstream media such as the party newspaper. An activity launched by the People’s Daily made a helpful attempt in this regard. On November 23, 2009, the “People’s Daily Campus Line” series with the theme of “Delivering Responsibility and Approaching the Future” was launched at Peking University. The reporter, editor-in-chief and commentator of the People’s Daily leadership rate Young students face to face. Since then, this activity has one after another into Tsinghua University,