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网络技术呼啸而来,新闻媒介采用网络创新技术是全球的基本共识。但我国目前不少新闻单位对网站建设,采取了“扔个石头试水深”的操作手法,先在网络伸一只脚,资金和人力两大生产要素投入很小,大部分新闻媒体网站“规模尚小,影响力不大”。普遍存在着“鸡肋心理”:既不甘心让创新技术占领市场的先机从眼皮底下滑走,又对投资回报缺乏足够的信心。
Network technology roared, the news media using network innovation is the basic consensus of the world. However, at present, many news organizations in our country have taken a “throwing a stone to test the depth of water” operation for website construction. They first put a foot in the network, and the two major production factors of capital and manpower have been devoted to a small part. Most news media websites are “ Small, little influence. ” The prevailing “tasteless” mentality: neither willing to allow innovative technology dominate the market from the bottom out, but also the lack of sufficient return on investment confidence.