新《商标法》第十四条第五款规定:“生产、经营者不得将‘驰名商标’字样用于商品、商品包装或者容器上,或者用于广告宣传、展览以及其他商业活动中。”此规定施行后,有些企业认为现在驰名商标这块金字招牌既然不能亮相了,那还有什么用?企业的模糊认识,反映了对新《商标法》立法宗旨和创立驰名商标本意的不理解。因此,有必要深化对新《商标法》的宣 Article 14, paragraph 5, of the new Trademark Law stipulates that: “Producers and traders may not use the words” well-known marks “on goods, packages or containers, or in advertising, exhibitions and other commercial activities. ”After the implementation of this provision, some companies believe that now the well-known trademark of this piece of gold since the signboard can not be unveiled, then what is the use? Enterprise’s vague understanding of the new“ Trademark Law ”reflects the purpose of legislation and the creation of well-known trademark of the original intention understanding. Therefore, it is necessary to deepen the publicity of the new “Trademark Law.”