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文章是作者专著《设计市场学原理》的奠基之作。为了探明设计与人类市场活动的关系,以及设计对市场发展的重要促进作用。在人类文明发展的大背景下,从设计者的角度对人类市场活动进行追溯。阐述了人、市场、设计三者之间的联系,分析了设计在市场活动中的作用与地位。认为:人类市场活动经历了从区域化到全球化的过程,而设计起初作为一种行为创新方式改变了人类生活方式,推动了市场发展;后来因市场活动衍生出了多元化设计需求,又带动了设计发展。设计对市场的反馈作用体现为:设计来源于市场,并通过市场实现其价值,从而促进了市场的发展。
The article is the author’s book “Design Market Theory” of the foundation for the work. In order to ascertain the relationship between design and human market activities and the important role of design in promoting market development, In the context of the development of human civilization, from the perspective of designers to trace the activities of human beings. It expounds the connection between people, market and design, and analyzes the function and position of design in the market activity. It is believed that human activities have undergone a process from regionalization to globalization. However, design initially changed human lifestyles and promoted market development as a kind of behavioral innovation. Later on, diversified design needs were derived from market activities, which in turn led to Design development. The feedback effect of design on the market manifests itself as follows: the design originates from the market and realizes its value through the market, thus promoting the development of the market.