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广告公司“生产”一支广告片总要经过策略、创意、拍片、后期等环节。每个环节都是一个专业化的复杂过程。要想获得能犀利切入市场的片子,唯应将每个环节都提炼简约至“刀锋”般“薄”或曰“无厚”。此次赴港跟片,正值九月中的香港笼罩在台风逶迤的纷飞细雨中,起了沁人的秋意。在远郊的某处摄影大棚中却依旧酷热异常。十几米高、几十米宽的墙上,整面地覆着喷绘,满布着绿树丛林。墙前是一溜真的盆栽热带大树,和十几个埋在真假树木中的巨大射灯的强光一起,乘着风扇的鼓动,树影婆娑,热浪摇曳。丛林中有着一个50-60平方米的单间。被名设计师挖空
Advertising company “production ” a commercials always go through the strategy, creativity, filming, the latter part of the other. Each link is a specialized complex process. Want to get a sharp cut into the market of the film, should only be refined to every aspect of the simple “blade” like “thin” or “no thick”. The move to Hong Kong and Hong Kong was coincided with the autumn of Hong Kong, enveloped in the deluge of typhoons in mid-September. Somewhere in the outer shadow of the studio but still unusually hot. More than ten meters high, tens of meters wide wall, covered with inkjet, covered with green trees jungle. In front of the wall is a real waterfall potted tropical trees, and a dozen buried in the real light of the giant spotlights with the light, riding the fan’s agitation, tree shadow whirling, heat waves swaying. Jungle has a single room of 50-60 square meters. Named designer hollowed out