产品创意设计不仅仅为产品而“做”产品,产品的创意切入点是可以从多角度选择,包括产品功能、材料、使用方式等。产品用什么体现与创意点(技术含量),体现了设计师的功力。用户视网膜中对产品的第一感觉或第一印象;产品给予客户的互动(视觉、听觉、情感)。本文章尝试从产品给予人情感互动出发,并从感官、行为、反思三个层面上,探析在产品创意设计如何基于情感互动体验而创出的合适创意,运用具体的案例论述解决之道。 Product creative design is not only a product but a “product”. The product’s creative entry point can be chosen from many perspectives, including product features, materials, and usage patterns. What products to reflect and creative point (technical content), reflects the designer’s skill. The first or first impression of the product in the user’s retina; the product gives the customer interaction (visual, auditory, emotional). This article attempts to start from the emotional interaction between the product and the human being, and discusses how to create a suitable creative product based on the emotional interaction experience from three aspects of sensory, behavioral and reflective thinking.