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我现在是宁波一家企业报的编辑,此前曾在集团下属的连锁超市当了5年的报道员,在《宁波日报》、《浙江日报》、《浙江市场导报》、《市场报》、《中国商报》、《超市周刊》等报刊发表了作品四百余篇。我当企业报道员体会最深的一点是,要跳出企业搞宣传。由“内”而“外”,善于跳出企业作宣传刚从事宣传工作,写稿时眼睛向“内”,只局限于本企业,单位内出台新举措或有新的动态,往往就连缀成文,把稿件投寄给新闻单位。但可想而知,这类稿件绝大多数如泥牛入海。
I am an editor of an enterprise newspaper in Ningbo. I had served as a reporter for 5 years in the supermarket chain under the group. I am a reporter for Ningbo Daily, Zhejiang Daily, Zhejiang Market Herald, Business Daily “,” Supermarket Weekly “and other newspapers published more than 400 works. When I was the deepest point of corporate reporters experience is to jump out of business engage in publicity. From the ”inside“ and ”outside“, good at jumping out of business for publicity Just engaged in publicity work, writing eyes to ”inside", only confined to the enterprise, the unit introduced new initiatives or new developments, often with a copy of the written, Send the manuscript to the press. But one can imagine, the vast majority of such manuscripts into the sea.