A、宝洁洗发水品牌提升十年如一日,宝洁下属三大洗发水品牌飘柔、潘婷、海飞丝从进入中国市场以来,其广告表现策略就坚持问题-解决-效果式诉求,数亿计广告费不但在消费者心中建立了无以伦比的信任度,甚至左右了全国同类产品的广告风格,可惜宝洁的野心远非如此,它不甘心只做为消费者的护发工 A, Procter & Gamble shampoo brand to enhance a decade, Procter & Gamble under the three major shampoo brands Rejoice, Pantene, Head & Shoulders since entering the Chinese market, the ad performance strategy to adhere to the problem - solution - effect appeal, hundreds of billions of advertising costs not only In the minds of consumers established an unparalleled degree of trust, and even around the country’s advertising style of similar products, but P & G’s ambitions far from the case, it can not be reconciled only as a consumer hair care workers