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近两年,广西餐饮界杀出了一匹黑马——桂林仔家味饮业有限公司。这个以经营桂林风味家常菜为主的餐饮企业在不到两年的时间里,就在桂林、南宁、柳州开了10家连锁店,而且个个生意火爆。究其原因,它除了以天然淡泉水加秘方烹饪的菜肴独具特色外,更重要的是运用了品牌经营这一现代商战法宝,在竞争中取得了自己的空间。品牌定位经营:搜集来自民间的优秀创意,让百姓自己创造自己的食品 1998年春天,桂林仔的创始人伍品方到乡村去旅游,当地人把从河里刚刚打捞上来的鱼扔到白水中煮后请他吃,味道极其鲜美。这一在本地人眼中司空见惯的吃法却启发了他:如果用泉水煮
The past two years, Guangxi catering industry killed a dark horse - Guilin Aberdeen home-style drinks Ltd.. In less than two years, the catering enterprise mainly engaged in home-cooking in Guilin style opened 10 chain stores in Guilin, Nanning and Liuzhou, and all the businesses were hot. The reason is that apart from the unique dishes cooked with natural light spring water and secret recipes, it is more important to use the modern business strategy of brand management to make its own space in the competition. Brand Positioning Business: Collecting Outstanding Ideas from People, Making People Create Their Own Food In the spring of 1998, Wu Pin Fang, the founder of Guilin Aberdeen, traveled to the country. The locals threw the fish he had just salvaged from the river into white water and cooked Please eat him, the taste is extremely delicious. This common practice in the eyes of locals inspired him: if spring boiling