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随着信息技术和电子商务的快速发展,网络营销越来越广泛的应用于经济贸易等领域。从人才市场的反馈来看,企业也越来越需要大量既具备专业知识,又有一定实践技能的网络营销人才。《网络营销》是为适应网络经济迅猛发展的需要而出现的一门新兴课程,实践性强是该课程的重要特点。目前,国内高职院校《网络营销》课程的实践教学均处于摸索阶段。本文以一线的教学实践经验为基础,以人才岗位层次需求分析为指导,以培养学生的实践操作技能为主线,从在线实践的角度对网络营销课程的实践教学进行分析设计研究。
With the rapid development of information technology and e-commerce, network marketing is more and more widely used in economy and trade and other fields. Feedback from the talent market point of view, companies also need more and more a large number of both professional knowledge, there are certain practical skills of network marketing personnel. “Network Marketing” is an emerging course that meets the needs of the rapid development of the network economy. Practicality is an important feature of this course. At present, the practice teaching of “Network Marketing” course in vocational colleges in China is in the groping stage. Based on the first-line teaching practice experience, guided by the analysis of the needs of the talented person level, the article focuses on cultivating students’ practical skills and analyzes the practical teaching of online marketing courses from the perspective of online practice.