本文运用理论与实际结合的方法,分析和阐述了读者购书的从众心理现象、影响和制约从众心理的各种因素,以及这一研究对图书选题的读者定位、准确预测图书印数及扩大图书销量的作用和社会意义。 In this paper, the combination of theory and practice, analysis and elaboration of the audience to buy the book of the psychological phenomenon, influence and restrict the psychology of the various factors, as well as readers of this study on the topic of book positioning, accurately predict the number of books and expand books The role of sales and social significance.