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在教育不断发展和改革的背景下,开发校友资源已经成为一种共识。校友捐赠也越来越受到关注,成为校友支持学校发展的一种新的力量。而如今,在公民社会发展还不完善的情况下,如何完善大学校友会的捐赠制度,促进高校的发展成为新议题。社会资本理论为完善大学校友会捐赠制度提供了理论基础和路径。因为大学校友会捐赠是以感情、制度为基础的信任、以社会网络为筹资的平台、以及以互惠规范为基础的,因此,本文认为未来完善大学校友会的捐赠机制要不断完善校友会和母校的合作关系,重新定位组织目标、设置组织机构,建立关系型向导的组织,经营社会资本;同时还要构建校友会的社会网络,增值社会资本。
In the context of continuous education development and reform, the development of alumni resources has become a consensus. Alumni donations have also drawn increasing attention and have become a new force for alumni to support the development of schools. Nowadays, under the condition that the development of civil society is still not perfect, how to perfect the donation system of university alumni association and promote the development of colleges and universities becomes a new topic. The theory of social capital provides the theoretical foundation and path for improving the donation system of university alumni association. Because college alumni donations are based on feelings, system-based trusts, social networks as a platform for financing, and on the basis of reciprocal norms, this paper argues that in the future, it is necessary to perfect the donation mechanism of university alumni associations to continuously improve the alumni association and alma mater , Repositioning the organization’s goals, setting up organizations, establishing a relationship-oriented organization and managing social capital; and at the same time building a social network of alumni associations and adding value to the social capital.