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体育消费者面对种类繁多的体育实物消费市场,体育消费者会跟据体育实物消费市场的不同因素来选择符合自己利益的体育实物消费品。但是,影响体育消费者消费行为的主要因素有哪些。本文采用文献综述法、逻辑分析法对影响体育消费者进行体育实物消费的影响因素进行分析。
Sports consumers in the face of a wide range of sports physical consumer market, sports consumers will be physical sports consumer spending according to different factors to choose their own interests in sports physical consumer goods. However, what are the main factors affecting the consumer behaviors of sports consumers? In this paper, literature review method and logical analysis method are used to analyze the influential factors that affect physical consumption of sport consumers in physical consumption.