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随着房地产市场竞争的日趋激烈,作为销售楼盘的前哨,售楼处的地位日渐提升。售楼处通过传达一定的营销理念,表现楼盘特色,给顾客营造一种良好、别致的购房环境,并给客户形成资金实力雄厚的印象,对树立企业形象、推介产品有很大的促进作用。作为项目窗口的售楼处是房地产项目最早和消费者接触的部分,尤其在期房依然大行其道的城市,售楼处的经营更是举足轻重。
With the increasingly fierce competition in the real estate market, as an outpost of sales real estate, the status of sales offices is on the rise. Sales offices through the transmission of a certain marketing concept, the performance characteristics of real estate, to customers to create a good, unique housing environment, and to customers the formation of a strong financial strength of the image, to establish a corporate image, promote the product has a significant role in promoting. The sales office, which is the project window, is the earliest part of the real estate project to be in contact with consumers. In particular, the sales of the sales offices are of decisive importance in the cities in which the current housing market is still popular.