招商,是将工厂的产品搬到市场上的过程,实现了产品由工厂到渠道的转移;动销,是将市场里的产品搬到消费者家里的过程,最终完成销售的临门一脚。动销的意义绝不仅仅在于清库存和销售产品,更重要的是对于所有“动”起来的经销商,都意味着决战市场的信心和勇气。在当前市场增长趋缓,竞争压力增大的背景下,产品的动销是每一个家电厂商都必须考虑和面对的问题,动销做不好,销量起不来。然而,事情往往是易言难行。目前,动销难、难动销已经成为家电企业和经销商遇到的头疼问题。“成功的经销全在于产品的动销”。由于每个厂家的市场运作手法不同,与代理商的合作方式以及给予代理商的政策支持都有区别。代理商要通过深入考察和沟通,做到对厂家的 Merchants, is the process of moving the factory’s products to the market, to achieve the transfer of products from the factory to the channel; dynamic marketing, is the process of moving the products in the market to the consumer’s home, the final completion of the sale of a kick. The meaning of marketing is not simply to inventory and sell the product, but more importantly, to all the dealers who are involved in the operation, it means the confidence and courage of the market. In the current market growth slowed down, the competitive pressure increases in the context of product marketing is every household appliance manufacturers must consider and face the problem, the sales do not do well, the sales rise. However, things are often hard to do. At present, difficult to sell, hard to sell the appliance has become a household electrical appliance enterprises and dealers encountered a headache. “Successful distribution is all about the movement of the product ”. Because each manufacturer’s market practices different ways of cooperation with agents and agents to give the policy support are different. Agents through in-depth inspection and communication, to the manufacturers