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浙商,这个中国商业史上的传奇群体凭借自身的努力在世界范围内创造出了辉煌的业绩。本文首先分析了浙商所处自然、社会环境对于浙商精神形成的作用,再对近代浙商诚信意识、社会责任意识两方面进行了具体阐述,从侧面了解浙商精神如何帮助浙商从近代动荡的时局中脱颖而出,一跃成为当今中国最具影响力的商帮的历史进程,最后通过对上述近代浙商精神的提炼,提出了当代浙商所必须传承和发扬的浙商精神。
Zheshang, the legendary group in the Chinese business history, has made brilliant achievements worldwide with its own efforts. This article first analyzes the role of Zhejiang merchants in the natural and social environment for the formation of the spirit of Zhejiang merchants, and then elaborates the modern Zhejiang merchants’ awareness of honesty and awareness of social responsibility, from the side to understand the spirit of Zhejiang merchants how to help Zhejiang merchants from modern times It has become the historical process of the most influential trade gang in China today. At last, through the refinement of the modern Zhejiang merchants spirit, this paper puts forward the Zhejiang merchants spirit that the contemporary Zhejiang merchants must inherit and carry forward.