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在社会发展趋向生态文明背景下,企业生产经营也要与之适应.企业采取生态经营行为的程度与企业主观意愿和客观能力两大因素有关,而这些因素又受预期收益及风险影响.企业生态技术收益要经历三个基本关键点,这些都构成了企业收益风险,都影响着企业采取生态技术的意愿,在这三个基本点中,政府、企业、消费者群体分别起到关键作用.所以,在有效降低企业风险,增加企业采取生态经营行为的满意度方面,消费者群体要提升自我素质,合理分辨和评估生态产品的效用价值;政府应该加大行业认证、生产与消费补贴的工作力度;企业应该加强技术转化能力、市场推广能力和社会沟通能力.
Under the background of social development and ecological civilization, the production and operation of enterprises should also be adapted to it.The extent to which enterprises take ecological management behavior is related to the two factors of subjective intention and objective ability of enterprises, and these factors are affected by the expected return and risk. There are three basic key points in the return of technology, which all constitute the risk of corporate earnings, all of which affect the willingness of enterprises to adopt ecological technologies. In these three basic points, the government, enterprises and consumer groups play a key role respectively. , The consumer groups should enhance their own quality and reasonably distinguish and evaluate the utility value of ecological products in effectively reducing business risks and increasing their satisfaction with ecological management practices. The government should step up efforts in industry certification, production and consumer subsidies ; Enterprises should strengthen the ability of technology transformation, marketing and social communication skills.