【摘 要】
：
程序化购买在中国,2012年是行业元年,2013年是青春期,2014年是“成年礼”。成年礼相当于这个行业的各个环节都已经到位了,2015年这个行业处于青壮年,是真正创造价值的阶段。
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程序化购买在中国,2012年是行业元年,2013年是青春期,2014年是“成年礼”。成年礼相当于这个行业的各个环节都已经到位了,2015年这个行业处于青壮年,是真正创造价值的阶段。程序化广告是这两年数字营销领域中最流行的一种投放形式,可由于它的技术性较高,人们对它的理解有不少难度,特别是广告主。程序化广告如何做?这恐怕是目前国内的所有广告主都会遇到的一个问题。从整个行业来看,虽然行业这两年炒得火热,但
Programmatic purchase in China, 2012 is the industry first year, 2013 is adolescence, 2014 is “adult ritual ”. Rituals equivalent to all aspects of this industry are already in place, in 2015 this industry is young, is really creating value stage. Programmed advertising is one of the most popular forms of delivery in the digital marketing space over the past two years. Due to its high technical nature, it is difficult for people to understand it, especially advertisers. How do programmatic ads? This is probably a problem all current domestic advertisers will encounter. From the perspective of the entire industry, although the industry has been very hot in the past two years,
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