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2008北京奥运会举世瞩目,全球受众通过各种媒体形式,多层次地感受到奥林匹克运动的魅力和中国人民的热情。不同传播形式、不同国家和地区的媒体,同台竞技。无论是东道主通讯社的快速和海量、电视的直观、广播的便捷,还是报纸的深刻、新媒体的兼容。中国媒体都以庞大的受众数量在世界传播史上留下浓重一笔。其中最为宝贵的是,在一次超大型战役性报道中所收获的组织运作及报道创新的经验,它将推动中国媒体更好更快地发展。
The 2008 Beijing Olympic Games have attracted worldwide attention. Through various forms of media, global audiences feel the charm of the Olympic Movement and the enthusiasm of the Chinese people at various levels. Different forms of communication, media from different countries and regions, competing on the same stage. Whether it is the speed and mass of the host news agency, the visualization of television, the convenience of broadcasting, or the depth of newspapers and the compatibility of new media. The mass media in China have left a strong impression in the history of world communications. The most valuable of these are the organizations that have been harvested in a very large campaign report and the experience of reporting innovations that will propel the Chinese media to develop faster and better.