时隔一年的两次公益行动有何不同之处?体现出梅赛德斯-奔驰在这一年中公益思维的变化,对实现模式的思考与探索创新是企业社会责任最大的难点。2013年12月和2014年12月,梅赛德斯-奔驰携员工、经销商、NGO和媒体分别赴地震后的雅安天全县和云南会泽县开展公益行动,捐资重建学校、捐物支教,两件事在本质上一模一样。但仅时隔一年,会泽公益行动中出现了许多新模式:星愿益课堂、全新公益大使、星愿基金新媒体平台、众筹捐资……如果你参与了星愿基金 What is the difference between the two public service actions one year later? It reflects the change of the thinking of charity in Mercedes-Benz during this year. It is the biggest difficulty of corporate social responsibility to think and explore the realization mode. In December 2013 and December 2014, Mercedes-Benz brought employees, dealers, NGOs and media to Tian’an County in Ya’an and Huize County in Yunnan respectively to donate funds to rebuild schools and donate materials Two things are essentially the same. However, only a matter of a year later, many new modes emerged in Huize’s charity operation: Star Volunteer Class, a new charity ambassador, a new media platform for the Vanguard fund, crowdfunding ... If you are a member of the Voyager Fund