活动传播,即创意并组织各种类型的活动来建设和传播品牌。主体品牌可以是政府机构,商业企业,也可以是社会组织;可以是它的服务,它的产品,或者是它的理念。活动作为越来越重要的沟通舞台将推动品牌传播发生深刻的变化。“广告时代”是这么解释的:和广告、媒体传播的作用一样,活动传播也可用来创造知名度,引导受众购买产品和服务,并成为任何市场营销中必不可少的一部分。所以,大的传播范畴在当今形成了三足鼎立:广告,媒体和活动,也就 Activities to spread, that is, creative and organize various types of activities to build and spread the brand. The main brand can be a government agency, a business enterprise, or a social organization; it can be its service, its product, or its philosophy. As an increasingly important communication stage, activities will make a profound difference in brand communication. Advertising Age explains the same: Advertising, the role of media communication, is also used to create awareness and guide audiences to buy products and services and become an integral part of any marketing. So, the big category of communication in today’s three pillars: advertising, media and activities, also