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8月28日,日泰鞋业公司浙江区域首家专卖店在乐清柳市隆重开业,这标志着日泰鞋业连锁专卖工程在本土市场的全面启动。 日泰鞋业公司目前在全国各地设立了30多个配货中心,成功开设近2000家专卖店(专柜、专厅),而在浙江的销售网点至今却是一片空白,此事一直成为业内一大悬念。公司有关负责人最近就此解释说,其主要原因关键在于公司经营决策上的独特性与超前性。公司创业伊始,通过对温州特定的经济环境和全国鞋行业发展趋势的客观分析,大胆实施“先外后内”的市场战略,以构筑总部坚固的生产基地基础,充分发挥外围效应,内
On August 28th, the first store in the Zhejiang region of the company was opened in the city of Yueqing, which marked the start-up of the Thai-Shenzhen footwear chain monopoly project in the local market. The company has established more than 30 distribution centers throughout the country and has successfully opened nearly 2,000 stores (special counters, special halls). However, the sales network in Zhejiang is still a blank space. This has always been the industry’s first. Great suspense. Relevant person in charge of the company recently explained that the main reason for this lies in the uniqueness and advancement of the company’s business decision-making. At the beginning of the company’s entrepreneurship, through an objective analysis of the specific economic environment in Wenzhou and the development trend of the national footwear industry, the company boldly implemented the “outside and inside” market strategy to build a solid production base for the headquarters and fully exploit the external effects.