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不少城市党报近年来实施“母报稳住、子报快速发展”战略是付出相当大代价的,其效益回报并非如期待的那么丰厚,“双都市报”结构更难跳出同质无序竞争怪圈。目前,从报业发展的外部环境和内部条件分析,城市党报自身快速发展的机遇和市场空间明显地大于它的子报;跨入全面建设小康社会年代,将“母稳子发”战略逐步转向“子稳母发”,是一种明智的选择。
In recent years, many urban party newspapers have implemented the strategy of “stabilizing the mother company and rapid development of the newspaper” in recent years, which has paid a considerable price. The return on benefits is not as rich as expected. The structure of “ Strange circle. At present, from the analysis of the external environment and internal conditions of the development of the newspaper industry, the opportunity and market space for the rapid development of the party newspaper of the city is obviously larger than its sub-newspaper. In the era of building a well-off society in an all-round way, the strategy of ” “Stable mother hair,” is a wise choice.