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文章梳理了近几年中文图书销售的概况及畅销图书的基本类型,以皮亚杰的认知理论为基础分析了中文图书畅销的原因,进而提出中文图书出版社发展的相关建议。
The article combs the general situation of Chinese book sales and the basic types of popular books in recent years. Based on Piaget ’s cognitive theory, this paper analyzes the reasons why Chinese books are sold well, and then puts forward some suggestions on the development of Chinese book publishers.