如今,请形象代言人,通过形象代言树立自己的企业形象,推广自己的品牌,已成为一种流行潮。在国际鞋圈,“锐步”选择艾伦·艾佛森;“耐克”选择“飞人”乔丹;阿迪达斯选择布莱恩特……在中国市场,形象代言人之争从中央电视台的广告竞争中可见一斑。与国内其他企业家的请“星”不同,最近,当有记者采访双星集团的总裁汪海,问为什么不请形象代言人做广告时。汪海幽默地说:“我本人长得也不错!乔丹可以当代言人,我看他还没有我长得好看。像我这种明星,就是双星最好的代言人,双星还要其他代言人吗?”对此,有人认为汪海未免太骄傲。汪海笑答:“我有‘首届全国优秀企业家’、‘世界风云人物’等荣誉,还有‘中国鞋王’、‘双星中将’等雅称,又被各界朋友称为‘市场将军’。我靠滚动发展,解决了近4万人就业,我的社会价值和经济价值效应不会输给任何一个影视明星吧!我在什么地方出现,都 Now, please image spokesman, through image advocacy to establish their own corporate image, promote their own brand, has become a popular trend. In the international shoe ring, ”Reebok “ choice Allen Iverson; ”Nike “ choice ”trapeze “ Jordan; Adidas choose Bryant ...... In the Chinese market, the image of the spokesman for the dispute from the China Central Television The advertising competition is evident. Recently, when a reporter interviewed Wang Hai, president of Double Star Group, and asked why he did not ask the image spokesperson to advertise. Wang Hai humorously said: ”I am not bad! Jordan can be a spokesman, I think he did not look good to me, like me this star, is the best ambassador Binary, Double Star also have other spokesmen? “In this regard, some people think that Wang Hai is too proud. Wang Hai Xiao answer: ”I have the first national outstanding entrepreneurs ’,’ the world’s man of honor ’and other honors, as well as’ Chinese shoe king ’,’ Double Star Lieutenant ’and so elegant, but also by friends from all walks of life as’ market generals I rely on the development of rolling to solve the employment of nearly 40,000 people, my social and economic value effect will not lose to any one movie star! Where do I appear