高职精品课程是教学改革不断深化的成果,在高职课程改革中起着示范作用。《广告设计》精品课程在建设的过程中广泛吸收借鉴优秀精品课程建设经验,结合院校实际,发挥自身优势,从教师队伍、教学内容、教学方法和网络教学资源的建设进行分析总结,谈谈如何建好高职精品课程。 Higher vocational quality courses are the result of continuous deepening of teaching reform and play an exemplary role in the reform of higher vocational courses. In the course of its construction, the course of “Design of Advertising Design” extensively absorbs and draws on the experience of building outstanding quality courses and combines its actualities with its advantages to analyze and summarize the construction of teachers’ teams, teaching contents, teaching methods and online teaching resources How to build a high quality vocational course.