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作为直接面对消费者的零售终端,连锁药店都深知店堂“金字招牌”的重要性;但身处劳动密集型的服务性行业,作为几千上万名员工的雇主,连锁药店的老板们却未必对“雇主品牌”有深刻认知——这一点,在本刊操作首届金牌雇主调研评选活动中深有体会。不得不承认,这次活动远未如百强榜之类获得企业一呼百应的响应和重视。人才竞争愈发激烈,高端人才一将难求;员工忠诚度明显减弱,人才流失率居高不下;薪酬福
As a retail terminal directly facing consumers, the chain pharmacies are well aware of the importance of the store’s “signature”; but in a labor-intensive service industry, as the employers of thousands of employees, the chain pharmacies Boss may not have a profound understanding of the “employer brand” - this point, in the operation of the first gold medal employers research appraisal activities in-depth experience. Have to admit that this activity is far from such as the top 100 list of companies get the whim of response and attention. Increasingly fierce competition for talent, high-end talent will be hard to find; staff loyalty significantly weakened, the high rate of brain drain; pay and benefits