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今年6月的北京国际车展尚未开始,跨国汽车公司的新闻战已经如火如荼,一是关于车展的新闻发布会普遍提前举行,二是跨国汽车公司的中国总裁或亚太区总裁纷纷出马“包装”,推行自己公司的中国战略。 早在“五一”国际劳动节休假之前,丰田公司就向媒体记者预告他们车展新闻发布会的时间,以达到预约的目的。到5月中旬,跨国公
The Beijing International Auto Show in June this year has not yet started. The news campaigns for multinational auto companies are already in full swing. First, the news conference about the auto show is generally held in advance. The second is that the Chinese president or the president of the Asia Pacific region of the multinational auto company has launched “packaging” China’s strategy of own company. As early as the May Day International Labor Day holiday, Toyota told the media reporters about the auto show press conference time, in order to achieve the purpose of appointment. By mid-May, transnational corporations