真心把产品质量搞好,品牌用什么名称都可以,无需傍“大款”、傍名人近日,最高人民法院对“乔丹”商标争议行政纠纷系列案件公开宣判,因争议商标的注册损害了迈克尔·乔丹对“乔丹”享有的在先姓名权,违反商标法规定,应予撤销。本案的终审宣判给广大企业上了一堂法治公开课。同时也说明,商标抢注靠不住,聪明反被聪明误;投机取巧终不行,老老实实创立自己的品牌才是企业生存之本和发展之道。“乔丹案”逆转对企业是重要提醒近年来,随着中外商务层面交流 Recently, the Supreme People’s Court made a public judgment on the “Jordan” trademark dispute case series of administrative disputes, due to the registration of controversial trademarks Damaging Michael Jordan’s previous name rights enjoyed by Jordan and should be withdrawn in violation of the provisions of the Trademark Law. The final verdict of the case to the vast number of enterprises on a rule of law open class. At the same time also shows that the trademark squatting unreliable, clever counterattack clever mistake; opportunistic never, honestly create their own brand is the survival of the enterprise and the development of the road. “Jordan case ” reversal of the enterprise is an important reminder In recent years, with the exchange of Chinese and foreign business level