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标志设计,在现代社会信息化、科技化、多元化的发展潮流中,具有越来越高的地位。标志设计是现代视觉传达设计的重要组成部分,在中国,随着现代标志设计多元化发展,标志设计在理论与实践中积极融合了中国古典美学的元素,并取得了重要的设计成果。所以,对现代标志设计中的意境之美这一课题进行分析与探究就显得具有重要的意义,因为,只有意境深远的现代标志设计作品才能够形成较强的艺术感染力,引起人的情感共鸣,达到情感的慰藉与心灵的滋养,从而培养人们积极向上的精神状态。
Logo design, in modern society, information technology, science and technology, diversified development trend, with higher and higher status. Logo design is an important part of modern visual communication design. In China, with the diversified development of modern logo design, the logo design integrates the elements of Chinese classical aesthetics in theory and practice, and has achieved important design results. Therefore, it is of great significance to analyze and explore the issue of the artistic conception in modern logo design because only modern logo design work with far-reaching conception can form strong artistic appeal and arouse people’s emotional resonance, To achieve emotional comfort and spiritual nourishment, so as to cultivate people’s positive and progressive state of mind.